Why IT?

Why IT?

Our clients benefit from the extensive ITPR network of wine/spirits, travel, hospitality, gastronomy, tabletop, fashion, lifestyle and luxury media; as well as exclusive, high net-worth clientele and important global influencers and trendsetters.

ITPR is recognized for its targeted media successes, high caliber special events, successful product launches and creative buzz marketing campaigns

Scope of Services:

  • Aggressive media campaigns to increase consumer recognition and affinity for the brand or establishment
  • Establishment of luxury and lifestyle product affiliations, collaborations and sponsorships
  • Long term strategic consulting, brand planning and business development
  • Production of star-studded brand, product and special event launches
  • Development of brand identity and extension of brand awareness
  • Innovative influencer and buzz marketing programs
  • Production and dissemination of media information and branded marketing collateral
  • Creation of tailor made marketing and PR programs for each and every client
  • Formation of strategic alliances to leverage our extensive network of contacts
  • Celebrity, VIP and fashion affiliations and endorsements
  • Groundbreaking guerilla and grassroots marketing
  • Press monitoring, clipping services, informative weekly updates and monthly/quarterly overviews and analysis
  • Multilingual team of experienced and skilled writers to develop biographies, press releases, media alerts, press pitches, fact sheets, website material and social media pages and content
  • Organization of group and individual press visits, overseas press trips, media tours, press events, conferences, interviews and briefings
  • Creation and development of social media campaigns
  • Attentive and personalized day-to-day approach from a hands-on boutique agency