Who is IT?
ITPR is a highly reputable, international marketing, communications, public relations and special events agency representing multiple disciplines, including top-tier hotels, restaurants, wines and spirits, and luxury brands.Janet and her team create aggressive and strategic programs that incorporate public relations initiatives, buzz marketing, media outreach, social media programs, direct consumer marketing, and event marketing that are specifically targeted to the brand’s ideal consumer.Janet’s European ties and her love of French and Italian culture, language and style have developed a specific niche for ITPR within the European luxury brand market and long term partnerships with many of her exclusive clients.
|Janet Mick is the President and Founder of IT Public Relations Corp., affectionately dubbed “ITPR,” and founded in 1998.The Upper East Side alpha Mom and PR guru juggles spearheading public relations and marketing communications campaigns while actively serving on her daughter’s school’s auction board, all while jetsetting to exotic locations for work and, of course, occasional play.Janet believes in a simple and direct approach to public relations and marketing communications, focusing on the product or service and answering basic questions in the most creative approach. By learning from the client, who knows his or her product or service best, Janet envisions and develops innovative campaigns, infused with the utmost creativity, that revolve around the clients’ viewpoint and utilizes her extensive resources. This is the philosophy she has used in serving her hospitality, fashion, lifestyle and entertainment, foodservice, and luxury brand clientele.|