Who is IT?
ITPR is a highly reputable, international marketing, communications, public relations and special events agency representing multiple disciplines, including top-tier hotels, restaurants, wines and spirits, and luxury brands.Janet and her team create aggressive and strategic programs that incorporate public relations initiatives, buzz marketing, media outreach, social media programs, direct consumer marketing, and event marketing that are specifically targeted to the brand’s ideal consumer.Janet’s European ties and her love of French and Italian culture, language and style have developed a specific niche for ITPR within the European luxury brand market and long term partnerships with many of her exclusive clients.
|Janet Mick is the President and Founder of IT Public Relations Corp., affectionately dubbed “ITPR,” and founded in 1998.The Upper East Side alpha Mom and PR guru juggles spearheading public relations and marketing communications campaigns while actively serving on her daughter’s school’s auction board, all while jetsetting to exotic locations for work and, of course, occasional play.Janet believes in a simple and direct approach to public relations and marketing communications, focusing on the product or service and answering basic questions in the most creative approach. By learning from the client, who knows his or her product or service best, Janet envisions and develops innovative campaigns, infused with the utmost creativity, that revolve around the clients’ viewpoint and utilizes her extensive resources. This is the philosophy she has used in serving her hospitality, fashion, lifestyle and entertainment, foodservice, and luxury brand clientele.|
P&G Communications – Partner
Placidi & Gerlich Communications (P&G Communications) was established in 1990 as a public relations and marketing agency specializing in travel and hospitality. We represent a small, select group of unique luxury clients – to whom we devote our full attention. We have intentionally kept P&G a “boutique” agency, i.e. we have stayed small, never representing more than five or six clients at a time in order to provide each of our clients the most-effective, and most personalized, service.
P&G’s founders and principals, Edward Placidi and Marian Gerlich, who boast decades of professional experience in public relations and travel journalism, personally design and oversee all facets of our clients’ public relations and marketing programs. Rather than assigning the client a junior account executive, as is typical in the industry, we work directly with clients day-to-day. Occasionally, we bring on other specialists to handle special needs for our clients, but we directly oversee their participation in the PR effort.
Having represented many highly regarded upscale hotels and resorts in the U.S. and abroad over two decades, P&G has developed a definitive hospitality specialization and is recognized as such in media circles. We are viewed as a resource for the press, who call frequently to discuss trends and story ideas, and find appropriate information for their articles. Likewise, we are able to cross-promote clients, often working several into a single media call – and into the travel, golf, cuisine, spa or other story.